Digital transformation
Digital transformation
Digital transformation is the process of integrating digital technology into every aspect of a business, which fundamentally alters how those firms run and provide value to their clients. Beyond that, it's a culture shift that necessitates frequent experimentation, accepting failure, and persistently challenging the status quo within businesses. This occasionally entails abandoning established business procedures that served as the foundation for an organization in favor of more recent, although still developing methods.
Advantages of digital transformation :
- More information is obtained because of processing big data.
- Information can be stored and accessed later. There is always backup for references, cross checking and updating.
- PRPs
can use digital security methods to restrict editing of data to certain groups
of people. Which will ensure authenticity and truthfulness of information.
- Improves
professional and cross professional skills.
- Saves
costs in a sense that it reduces misinformation and tactics that would be used
to solve those (keeps a positive reputation).
- Allows access to a whole factory of knowledge. The collective intelligence of digital transformation allows us to solve "unsolvable" problems.
Disadvantages of Digital transformation:
- Artificial
intelligence can be used to generate messages which reduces empathy in messages
sent out.
- People
become dependent on AI tools reducing their IQ levels and learning.
- Digital reputation, digital ethics, and digital culture are not given enough consideration.
Examples of DT:
Netflix, a $149 billion company, has successfully transformed through Digital Transformation. CEO Reed Hastings approached Blockbuster to improve customer experience and satisfaction. By addressing concerns like late fees, Netflix addressed Blockbuster's online viewing system, delivering new value and changing buying habits. This Digital Transformation has significantly impacted Netflix's success and customer satisfaction.This application is popular us, the Gen Zs. It provides us with entertainment (Blood and water) as well as educational documentaries (Our Planet).
2. Starbucks Using AI Technology to Enhance Customer Satisfaction:
With 32,000 locations worldwide, Starbucks launched the "Digital Flywheel" in 2017 to improve ordering, payments, customization, incentives, and customization based on user input. Artificial Intelligence and cloud-based technologies have enhanced product offers and inventory management. Starbucks shops allow access to free internet connection. It has become a home to students and employers/employees because of its calming nature and aesthetic.
Innovative technologies
Digital transformation is helped by innovative technologies. These are characterized by the development and utilization of unique or enhanced technologies, instruments, frameworks, and procedures that result in important progressions or discoveries across diverse fields:
Picture examples and expanded information.
Conclusion...
As we know digital transformation is the integration of information
from being manual to AI being used. It has many pros but with pros comes cons.
AI has helped the modern world, making life easier for people as well as saving
multiple businesses/cooperations money as well as creating opportunities for businesses/cooperation
to make more money. Digital transformation must be used and manipulated wisely the
way Netflix and Starbucks did. Moving into the modern world, integration into modern
technology is very necessary due to everybody using the internet as a source of
information. If a business/ cooperation doesn’t conform to the digitized world
it stands a high risk of failing.
This article is very informative and really displays digital transformation very well and is very well written
ReplyDeleteThank you
DeleteLovely information , next time try posting earlier please
ReplyDeletewill do, thank you for engaging
ReplyDeleteYour blog introduces an interesting topic concerning the impact of digital a transformation on the public relations industry. I'm interested to learn more about how the changes affects public relations strategy and operations. Could you also share additional information about how big data is used in public relations? Thank you for sharing such blog.
ReplyDeleteAs stated in the few advantages, the changes facilitate for better use of PR strategies and operations. Big data in PR can be used to monitor social media trends , news articles, measuring the impact of campaigns and identifying potential crises.
DeleteWow!What an informative blog!
ReplyDeleteThank you.
DeleteWhat an informative piece. So relevant more so since we are in tech savvy age. Am looking forward to your other material.
ReplyDeletestay tuned...
DeleteThe world has really evolved, if only there were no negative effects then our lives would be very much better. Love the detailed information you putted here.
ReplyDeleteWe can only hope the more the changed, our ability to adapt increases as well the maybe the negative effects will be reduced as well. Thank you!
DeleteInteresting, how could a industrial, mineral export country like South Africa create jobs through digital technology?
ReplyDeleteSouth Africa can create jobs by investing in skills development of such, having IoT sensors and people to monitor them and also by providing incentives to the people that want to come up with digital technology solutions.
DeleteYour blog is very informative on the topic of digital transformation, how can PRPs use digital transformation to make media campaigns more effective..
ReplyDeleteInformative and well written. How can AI improve the agricultural sector?
ReplyDelete